Business Plan Essay Example | Topics and Well Written Essays - 2000 words - 4

Business Plan - Essay Example Road Runner is a concierge/porter service which will take responsibility for postal package retrievals and deliveries, prepared food and grocery deliveries, and will also include direct-to-you automobile detailing as part of a consumer convenience model for busy customers in the commercial environment. The administrative responsibilities will be managed by the sole trader, including accounting, general business management, budgeting and all other operational process developments required to sustain the business. Diversity of the business model is what makes Road Runner stand apart from competition. Expedient services combined with convenience will position Road Runner as a recognised leader in delivery and porter-oriented services. Road Runner offers both competitive prices combined with opportunities for customers to modify service to custom fit their road-running needs which might include, but is not limited to, chauffer services, pick-up and delivery of clients’ automobiles requiring mechanic services or facilitating delivery of catered food products for special events. Whatever the client requires, within the capabilities and capacity of the business model, will satisfy all needs for expedient, flexible delivery processes for a diverse group of market segments in London. In order to make Road Runner a competitive and industry success, the new start-up business will require a solid marketing strategy in order to properly position the business in the minds of desirable customer segments. The business ownership has established three distinct objectives aligned with short- and long-term growth and sustainability opportunities: Having a marketing strategy and plan are critical to the success of Road Runner as building attachments to the brand with target segments allows a business to establish moderately higher pricing structures and even increases the impact and frequency of

The impact of graphic design on new media(Graphic Design) Dissertation

The impact of graphic design on new media(Graphic Design) - Dissertation Example The Internet, of course, has played a large part in this. Graphic design is intimately connected with new media – Engholm (2002) states that new media would not have risen to prominence as quickly as it did without graphic design. Therefore, the two concepts are interconnected. Because they are, it is important to discovery how one influences the other. In particular, this study seeks to find out how graphic design influences the consumers of new media. Especially important is the effect upon young people, because they are intimately connected. Young people have virtually always had new media in their lives, and, indeed, they tend to use new media to a profound level. New media is ubiquitous in their lives. To this end, the study focuses upon individuals who are purveyors of new media, yet, by and large, are not experts on graphic arts. They simply â€Å"like what they like.† Graphic arts might be a turnoff if not done correctly. Alternatively, it might be a draw for ot hers, if it is done right. What the study has found is that, with regards to websites, graphic arts are important, but content is more important. With advertisements, it seems to be the opposite of this. Aims and Objective The aim of this project is to show how graphic design and the new media interact. Another aim is to show how young people are influenced by graphic design in their websites and online advertisements. The objective is to tie new media, graphic design and their effects on young people to show graphic designers, advertisers and other purveyors of new media how they can reach the young audience with graphics. New media uses graphic design in a variety of ways. Advertisements, online video games and websites are all ways that graphic design and new media intersect. This study will focus on different ways that graphic design and the Internet intersect, and how graphic design is used on the Internet. This study will examine different online advertisements, web sites and online video game sites to determine how graphic design is used. This study will also examine how young people react to the graphics, and what can be done to make the graphics better.  Abstract The first chapter will give an overview of graphic arts and new media. The second chapter will go more into depth in these concepts. The third chapter will feature the results of the interviews and surveys done on the participants to this study. The fourth chapter will synthesize the findings and provide a road map for what should come next in the area of graphic design, as it relates to new media. The fifth chapter will conclude the paper.  Chapter 1 In this chapter, a road map for the dissertation will be offered. The first part of this chapter will concentrate on the overview of the graphic design and new media, providing a brief history and definition of the two concepts. The second part will give a brief overview of the literature survey. The third part will explain the research de sign, including the limitations of the particular design, as well as a brief overview

The Current Trends In Computer Hardware Platforms Information Technology Essay

The Current Trends In Computer Hardware Platforms Information Technology Essay as time is changing so is the market trends in computer hardware and software technology and the future of computer hardware looks to be more unpredictable the reason behind the cause is the troubles between the hardware and software engineers and so we can say in future the hardware may be declining as the software market is growing and is getting edge over it. But at the same time we should know that the hardware market can not be completely eliminated .The market demands for hardware are changing continuously because it requires new faster ,better and more compatible hardware and another changing trend in this market can be seen that there are more jobs in computer software market compare to hardware technology and the reason behind the fact is that there is more space available in advancement of software technology compare to hardware. But at the same time hardware technology is and will continue to bring new applications to make business and life easier. There is a new and more applicable type of technology which is being used in common hardware technology now a days is known as the cots. The cots stands for commercial of the self products and it has proven to be more trustable and dependable in changing computer technology. Cots is helping the computer software developers to make new products and hardware platform for adding the custom hardware for example USB which has proven to be precedence as the leader in external hardware transfers and cots also helping in the advancements such as XML PROTOCOL and new wireless advances(low risk cots 2005) another computer hardware technology which is commonly used is known as the microcontroller unit (mcu)which is being commonly used in automobiles and smart card industry. the 16 bit and 32 bit +mcu are key products are key products in high end consumer products. Automotive applications and industrial control hardware and mcus board application and wide range of embedded memory are helping to generate good revenue and on the other side mcus will continue to see their application in products other then in home computers which is giving a vision to hardware developers for innovations in this field .as the trends in computer hardware and software technology are changing which demands that the engineers of both field should work together and improve their communication to achieve theirs specified goals. With the increase of cpus capacity the software created will continually take up more than enough room which allows continues growth of cpus industry.(sauer2004) trends in computer hardware by Mathew nelson published october21,2008 ANSWER QUESTION 2 PRINCIPAL TOOLS FOR BUSINESS INTELLIGENCE AND THEIR IMPORTANCE IN BUSINESS The most commonly used business tools which are being used now days increase the cost, functionality of the business. they increase the business intelligence complexity and decrease the total no of the customers. These tools are categorised as Excel Reporting tool Olap tool Data mining tool Excel The most commonly used tool in business intelligence now days is excel and its not surprising because it has certain reason behind this which are Ità ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s very economical Its widely used its user friendly for example you can send an excel sheet to anyone without any problem whether the recipient knows how to read the nos . It has a lot of functions which enables the users to display data And in real its has been so much liked by the users that all third party reporting/olap tools have an export to excel functionality even for home built solutions the ability of excel exporting numbers needs to be built. In short we can say that excel is the best tool in business intelligence for its operations reporting and goals tracking. Reporting tool We can divide this tool into two groups one is the custom built reporting tools and the second is the commercial reporting tools and they help the users to make schedule and their reports and help them to implement and thus providing them some flexibility. Reporting tool selection plays important role in the selection of olap tool so we have to discuss a little more about the reporting tool selection criteria REPORTING TOOL SELECTIO BUY VS BUILD To buy or build reporting tool for any business intelligence is dependant on its requirements.which can be categorised as Number of reports because higher the numbers of reports there will be more requirement of buying a reporting tool because it will not only help to make the new reports but also will hep to report management systems and will make the business maintenance and support functions easier. Desired report distribution mode helps to access the reports through the variety of channels which would make sense to invest in a third party reporting tool that already comes packaged with these distribution modes. If the users need to create their own ad hoc reports than it would be a good idea to purchase reporting tool. REPORTING TOOL FUCTIONALILITIES Data is useless unless if its not transmitted effectively and its stays in data warehouse so presentation layer is of very high importance. So evaluation of reporting tools depends on the following points which are Data source connection capabilities Scheduling and distribution capabilities Security features Customization Export capabilities Integration with Microsoft office environment Popular tools Business objects Cognos Actuate OLAP Tools This tool is mostly used by the advanced users and it helps out to look data from multiple dimensions and it is used for multidimensional analysis. Now there are some basic factors we should keep in mind to select this tool which are Buy vs build Olap tools help to sort out data by slicing or dicing which requires strong metadata layer along with much complex flexibility which are very difficult features to have in any home built systems so if there is any need to go for olap analysis so its better to go for existing one rather than building a new from scratch. Olap tool functionalities There are two types of olap tool one is known as molap the other one is rolap and they function differently Molap in this type of olap tool data travels in the form of cube when its received from the data ware house it aggregates in the form of cube and when we request report molap tool generate it quickly because it is stored already in the cube. Rolap is the type of olap tool which acts as a smart SQL generator and it mostly comes with a designer piece where data warehouse administrator can specify relationships between the relation tables as well as how dimensions attributes map to the underlying database tables. Now a days there is convergence in traditional molap and rolap vendors because rolap vendors know that customers want their reports fast so they use molap functionalities in their tools while molap know that most of time it becomes impossible for them to deliver detail data because of their cube formation and size problems. Criteria for evaluating vendors are Ability to leverage parallelism supplied by rdbms and hardware Performance Customization efforts Security features Metadata support Popular tools Cogon Business objects Hyperion Microsoft analysis services Pentaho Palo olap server Data mining tool This is a very rarely used tool in business intelligence only few specialized users use it. It is basically used for finding correlation among different factors. Ref/http://www.ikeydata.com/datawarehousing/business-intelligence-tools.php ANSWER QUESTION 3 Information systems at different levels of management in an organization DEFINATION Information system of an organization is a computer base system that provides up to date data of company performance for example company inventory and sale. This system is connected normally with a computer network in which different computers are being connected in order to share data and resources. The role of information system in an organization is to store, retrieve,transmitt and manipulate data or information which is used in different processes of an organization. these information systems take out the information which is useable at all levels of organization ,strategic, tactical and operational. The information systems which normally deal with the general management functions is known as management information system or (MIS).A good example of an MIS is the corporate annual report of stakeholders which is also known as the schedule report.there are some iother information systems are being at different level of organization for example enterprise resource planning (ERP) and executive information systems(EIS) which provide packaged modules of programs taht perform the same function but with greater functionality ,flexibility and integrated capabilities.there are different information systems are being used in an organization at different levels for example TPS,ESS,and DSS. TPS TPS or also known as transactional processing systems is a type of information systems which collects modifies retrieves and store the data transaction of an enterprise. A transaction is a process in which data is modified before storage in information system.TPS Plays a vital role in commercial organization success because it makes sure that all orders are being delivered in time and payments between the suppliers and partners are made in time so tps has become a vital part of effective business management led by such organizations such as association of work processing improvement and transaction processing performance council.TPS ensures the speedy transfer of data and progression of processes throughout the enterprise.TPS has different characteristics. Rapid processing Reliability Standardisation Controlled access Atomicity Isolation Durability http://www.bestpricecomputers.co.uk/glossary/transaction-processing-systems.htm ESS (EXECUTIVE SUPPORT SYSTEM) This system help the senior management to take some important decions and mostly rely on the external data rather than the data available internally and decisions are being made on the basis of the world changing outside the organization which is a very delicate issue so it is necessary for this system to be flexible and easy to manipulate because the problems and situations which the senior management face most of the time is always changing. Executives face problems in making decisions in ESS because the information they get through it most of the time its overloaded and to make important decisions its necessary to drill down the maximum information to make it right. as with the advancements of technology ESS is being able to link up internal data to external data to make it more useful for the executives to make important organizational decisions and many executives are turning to the web to provide flexibility they need .ESS only provides the information not the decisions now its the management who have to use its experience ,education and knowledge and business environment to make their decisions. http://www.scribd.com/doc/9657403/Executive-Support-Systems-ESS DSS (DECISIONS SUPPORT SYSTEM) The dcsion support system educates the students in design implementation and use of computerised systems which support business mangers in decision making decisions support is different from MIS and IS because it not only provides the users the information ,data or reports but it also provides the answers of its customers quries in other words decisionsor we can say DSS help out managers to make decisions .DSS is the system which encompasses various mathmetical models and it has different segments to study for example information systems,data base management,networks and telecommunication security,DSS implementation and development, visual interface design, as well as various mathematical modelling techniques specific computer languages skills c++ ,visual basic and java.DSS is a well demanding field in the market and its graduates always find good job prospects. Over 100 companies and government organizations interview the dss professional for bit seniors DSS typical obtain job in in formation technology. Job titles are mostly system developer, system analyst,programmer analyst,data base developer,network administrator etc. The largest single type of employer of DSS option graduates is typically consulting firms such as Accenture, KPMG, CGI, Deloitte TouchÃÆ' ©, PricewaterhouseCoopers, Booz Allen Hamilton, among many others. However, numerous other types of companies and organizations hire DSS graduates to work in various IT-related jobs. http://www.bit.vt.edu/academics/dss_index.html

I Know Why The Caged Bird Sings Essay -- essays research papers

Three primary problems â€Å"cage† Maya Angelou in her autobiographical book I Know why the Caged Bird Sings. The most pressing of these issues was probably the fact that Maya lived in the highly segregated south. Another factor of her imprisonment was because Maya, also known as Marguerite, was a social outcast, with very few friends other then relatives. Finally, the main character was entrapped because of her unusual sexual exposure. Over all, the highly segregated life she led, her exclusion socially, and her sexual experience caught Ms. Angelou. At the time, racism was predominate amongst southern citizens, this caused Maya’s displacement because she was a young black girl. Throughout the book Maya faces prejudice, and is constantly fighting this outrage, yet is not always winning. When Marguerite Johnson, nicknamed Ritie, was sixteen she became the first black streetcar operator in San Francisco, yet she had to fight incredibly hard to get her job. Even after she did her work schedule was impossible, and the free feeling she got from her job was turned against her at school, when she realized that her and her fellow classmates were, â€Å"on paths moving diametrically away from each other,† so even though Ritie had gotten the job she wanted, which she could have gotten easier had she been white, she was still an outcast. Furthermore, Marguerite, being Black, was denied certain necessities, such as not getting her toothache treated by the nearest dentist because he’d â€Å"rather sti... I Know Why The Caged Bird Sings Essay -- essays research papers Three primary problems â€Å"cage† Maya Angelou in her autobiographical book I Know why the Caged Bird Sings. The most pressing of these issues was probably the fact that Maya lived in the highly segregated south. Another factor of her imprisonment was because Maya, also known as Marguerite, was a social outcast, with very few friends other then relatives. Finally, the main character was entrapped because of her unusual sexual exposure. Over all, the highly segregated life she led, her exclusion socially, and her sexual experience caught Ms. Angelou. At the time, racism was predominate amongst southern citizens, this caused Maya’s displacement because she was a young black girl. Throughout the book Maya faces prejudice, and is constantly fighting this outrage, yet is not always winning. When Marguerite Johnson, nicknamed Ritie, was sixteen she became the first black streetcar operator in San Francisco, yet she had to fight incredibly hard to get her job. Even after she did her work schedule was impossible, and the free feeling she got from her job was turned against her at school, when she realized that her and her fellow classmates were, â€Å"on paths moving diametrically away from each other,† so even though Ritie had gotten the job she wanted, which she could have gotten easier had she been white, she was still an outcast. Furthermore, Marguerite, being Black, was denied certain necessities, such as not getting her toothache treated by the nearest dentist because he’d â€Å"rather sti...

Gender Roles and relationships within families Essay

Gender Roles and relationships within families. Different sociologists have had different views to whether conjugal roles have become equal. Researchers have measured different aspects of equality in conjugal roles. Some have focused on the division of labour in the home. They have examined the allocation of responsibility for housework between husband and wife and the amount of time spent by spouses on particular tasks. Others have tried to measure the distribution of power within marriage. Willmott and Young, and Gillian Dunne are amongst those who have argued that conjugal roles are equal. However many sociologists such as Ann Oakley, have carried out research into the area of conjugal roles and have found little evidence that couples share equal division of domestic tasks. Willmott and Young tend to agree that conjugal roles have become more equal. During the 70’s they announced the arrival of the symmetrical family, a family where husbands and wives were similar in their roles. In the home the couple ‘shared their work and shared their time’. Husbands were thought to be helping with the housework, childcare and decision making more often. Willmott and Young discovered that 72% of husbands helped with these household tasks. They thought that the change from separate to joint roles resulted mainly from the withdrawal of the wife from her relationships with female kin, and the drawing of the husband into the family circle. Ann Oakley is one sociologist who criticises this view of Willmott and Young. In 1974 Oakley pointed out that included in this 72% figure were husbands who did very little, only had to perform one household chore a week. During the 1970’s she collected information on 40 married women who had one child or more under the age of 5 and were themselves aged between 20 and 30. Half of her sample was working class and half was middle class. She found greater equality for domestic tasks in the middle class than in the working class. However in both classes few men had a high level of participation in housework and childcare. She found that most wives saw these jobs as their own responsibility, where only 15% of men in marriages participated in them at a high level. Sociologists such as Ann Oakley have argued that women have increasingly been taking on a dual burden: they have retained primary responsibility for household tasks while also being expected to have paid employment. Jonathan Gershuny agrees with Ann Oakley and disagrees with the statement that conjugal roles have become equal. He points out that dual burden could lead to increased inequality between husbands and wives as a rising proportion of women suffer from it. He believes that dual burden is a result of lagged adaptation where there is a time lag between women taking up paid employment and men adapting to this by increasing their contribution to domestic labour. In 1992 Gershuny studied the changes in hours worked by men and women over time, analysing data from 1974/5 to 1987. It showed a gradual increase in the amount of domestic labour performed by men. This increase was greatest when wives were in full-time employment. Husbands whose wives worked full time doubled the amount of time they spent cooking and cleaning. Gershuny concluded that though women still bear the main burden of domestic labour, there is a gradual trend towards greater equality. However it is still a long way off from becoming equal. In conclusion from the evidence presented it is clear that there is little support to Willmott and Young’s study that conjugal roles have become equal. Gillian Dunne however suggests that household tasks and childcare in single sex relationships have become equal, but haven’t in heterosexual relationships. There is though a trend towards greater equality. Gershuny’s research into childcare all suggests this trend. Therefore it appears that conjugal roles have not become equal, but evidence shows they are becoming more equal.

Pride And Prejudice:Why is the news of the elopement of Lydia and Wickham in Chapter 46 Essay

Why is the news of the elopement of Lydia and Wickham in Chapter 46 such an important moment and how does it affect what follows in the novel? A very key moment in the novel is when Elizabeth is informed of the elopement of Lydia and Wickham by two letters from Jane (while she is visiting Pemberley in Chapter 46). The two letters instead of one create more suspense and anticipation. This chapter is very important because that single event changes everything and has far reaching effects on relationships (such as Elizabeth and Darcy, Lydia and Wickham, Jane and Bingley, the Bennet family and its distant relations), attitudes, and the development of characters in the story. It changes the perspective of many characters and the truth behind appearances begins to emerge. Everything in the novel builds up to this decisive moment of crisis where things could go either way; good or bad. The build up to this chapter is very crucial as Elizabeth and Darcy slowly come closer and are on the most civil terms before the news of the elopement breaks, which makes the situation sadly ironic. Elizabeth goes from rejecting him to having her prejudices lifted when he gives the letter, correcting her misconceptions and finally to respecting him and having a deep gratitude towards him: ‘She respected, she esteemed, she was grateful to him.’ Darcy even invites her to meet his sister and she begins to start thinking of ‘bringing on the renewal of his address.’ This is why it’s so ironic when the news arrives of Lydia’s scandalous elopement because just when Elizabeth’s feelings reach a new high point for Darcy, she is hit with the realisation that he may never want to be associated with her again: ‘Never had she so honestly felt that she could have loved him, when all love must be in vain.’ However, Darcy does show great concern for Elizabeth when he arrives unexpectedly during her breakdown; an ironic and dramatic moment as he’s almost like her saviour coming to rescue her. His concern for her is an important factor showing the closeness of the two characters, and so the reader may be contemplating whether to agree with Elizabeth or not, on her opinion that ‘her power was sinking’. When Elizabeth gives him an account of the situation and how ‘nothing can be done’, according to her interpretations, he ‘shook his head in silent acquiescence’ and is seen to be ‘walking up and down the room in earnest meditation, his brow contracted, his air gloomy.’ Elizabeth thinks that this was evidence enough that his feelings are changing. But in fact, she misunderstands his actions which is ironic as she thinks she ‘instantly understood it’. In fact, Darcy proves her wrong and does help the situation, showing the strength of Darcy’s love for Elizabeth which is the main reason that the elopement accelerates their love affair, instead of completely destroying it. It is ironic how Elizabeth regrets making Mr Darcy ‘acquainted with their fears for her sister’ in earlier chapters, but if he hadn’t known, the situation would have deteriorated. Elizabeth had clearly underestimated him as instead of looking at Elizabeth’s status with scorn, he helps the Bennet’s escape from disgrace. Elizabeth learns about this through Mrs Gardiner’s letter: ‘â€Å"He left Derbyshire only one day after ourselves, and came to town with the resolution of hunting for them.†Ã¢â‚¬â„¢ Such a quick reaction meant that he had probably decided his intentions during his and Elizabeth’s unexpected encounter. The elopement acts as a catalyst instead of hindrance as it develops trust, understanding and gratitude between the couple. Elizabeth, of course is grateful for his ‘unexampled kindness’ to her sister but Darcy also has his reasons to thank Elizabeth. Darcy’s character is altered by the elopement, and his need to redeem himself before Elizabeth is a major part of how the effects of the elopement managed to take a positive turn for some people. Darcy undergoes a huge change in his behaviour after Elizabeth rejects his proposal as he says: ‘â€Å"You showed me how insufficient were all my pretensions to please a woman worthy of being pleased.†Ã¢â‚¬â„¢ He views the rejection as a ‘lesson, hard indeed at first, but most advantageous’. His behaviour improves in Pemberley as he’s shown as ‘polite and unassuming’ opposed to the previous comments of his ‘disagreeable countenance’ in Meryton. But it is nothing compared to the test that the elopement put his character through. He must have suffered to lower himself and negotiate with people who nearly destroyed his sister’s life; Mrs Younge and Wickham. ‘Every kind of pride must revolt from the connection’, but he does it to prove himself to Elizabeth: ‘â€Å"The wish of giving happiness to you, might add force to the other inducements that lead me on.†Ã¢â‚¬â„¢ He also feels responsible for the fact that because of his ‘mistaken pride’, Elizabeth’s sister was going through something that his sister had been saved of; which is why he felt it ‘his duty to step forward and endeavour to remedy an evil which had been brought upon by himself.’ It shows how he is trying to make up for his past mistakes which brings light to his good nature. However, for characters like Wickham and Lydia, the elopement does quite the opposite as their real images are finally revealed to the public. For Lydia, although her disgraceful behaviour really accentuates her flaws and the full extent of her shameless nature is shown, the elopement doesn’t tell us anything new about her character. Even previously, as Elizabeth notes, ‘Lydia had wanted only encouragement to attach herself to anybody†¦her affections had been continually fluctuating, but never without an object.’ Not many people had high expectations for her as Mr Bennet says, when Elizabeth is pleading to forbid Lydia to go to Brighton: ‘Lydia will never be easy till she has exposed herself in some public place or another’. It’s ironic as Mr Bennet’s predictions actually take place in Brighton. With Wickham, it’s a completely different matter as he always had a very ‘gentlemanlike appearance’ and an ‘agreeable manner’ but after the news of the elopement everyone realises, as Colonel Forster says, ‘W. was not a man to be trusted’. A few people, like Elizabeth, Jane and Darcy were already aware of Wickham’s true personality but most were not. Later on, when the town finds out about his debts to ‘every tradesman in the place’, they declare him to be ‘the wickedest young man in the world.’ The elopement itself is a shocking development as there was ‘â€Å"no symptom of affection on either side†Ã¢â‚¬â„¢, as Elizabeth mentions, before Lydia goes to Brighton. From this, we can make an assumption that neither of the couple has strong feelings for one another as it seems a very rushed decision made in the heat of the moment rather than a well thought out marriage plan. In fact, in Jane’s letter, Denny says that Wickham ‘never intended to go there, or to marry Lydia at all’ (‘there’ in this context meaning Gretna Green: a place where young couples got married). Lydia did believe she was going to get married, as Elizabeth thinks: ‘She did not suppose Lydia to be deliberately engaging in an elopement, without the intention of marriage’. But there was enough evidence to suggest that her little understanding would be her downfall: ‘neither her virtue nor her understanding would preserve her from falling an easy prey’. She definitely didn’t understand the repercussions of this scandalous affair and doesn’t seem to full grasp the meaning of a woman’s honour; something that was very important in the 19th century. As Mary says in her reflections: ‘â€Å"Loss of virtue in a female is irretrievable- that one false step involves her in endless ruin†Ã¢â‚¬â„¢. Thankfully, the couple end up getting married due to a payment of â€Å"considerably more than a thousand pounds† by Darcy but their characters seem the least affected by the whole incident. ‘â€Å"Lydia was Lydia still; untamed, unabashed, wild, noisy and fearless.†Ã¢â‚¬â„¢ Lydia undergoes no change and thinks that ‘â€Å"my sisters must all envy me†Ã¢â‚¬â„¢. She has absolutely no shame for her behaviour and instead, she continuously flaunts her married status around at every opportunity available: ‘â€Å"Ah! Jane, I take your place now, and you must go lower, because I am a married woman.†Ã¢â‚¬â„¢ But, she doesn’t take the responsibilities that come with her married status very seriously. Although she seems to have an immense liking for Wickham, â€Å"he was her dear†, she still seems to be engaged with other men, ‘â€Å"Tell him I will dance with him at the next ball we meet, with great pleasure.†Ã¢â‚¬â„¢ Wickham is unchanged too, still keeping up appearances: ‘His manners were always so pleasing†¦his smiles and his easy address†¦Ã¢â‚¬â„¢ Despite this, Elizabeth is able to tell that ‘Wickham’s affection for Lydia, was just what Elizabeth had expected to find it; not equal to Lydia’s for him.’ He simply married her for the money. It seems like the beginnings of a terrible marriage: ‘â€Å"Small as their chance of happiness†Ã¢â‚¬â„¢ and ‘â€Å"So imprudent a match on both sides†Ã¢â‚¬â„¢. Their marriage has an uncanny resemblance to that of Mr and Mrs Bennet; characters of opposite natures and views, uncomplimentary personalities and a marriage that happened due to uncontrollable passion, not love: ‘How little of permanent happiness could belong to a couple who were only brought together because their virtue’. Mr and Mrs Bennet, partly due to their unsuccessful marriage, prove to be terrible parents by the elopement. Jane’s letter gives us an insight in to the state at Longbourn. Mrs Bennet is described as quite unhelpful in the situation: ‘My poor mother is really ill and keeps her room.’ A good mother would try to at least provide comfort to her family and remain calm, steady and strong. Something Mrs Bennet does quite the opposite of, which is quite typical of her: ‘Could she exert herself it would be better, but this is not be expected’. Mrs Bennet influences Lydia to be flirty and exuberant from early on and it has a terrible effect. Mr Bennet, on the other hand, actually tries to handle the situation although he is grieved by the incident: ‘I never in my life saw him so affected.’ He tries to retrieve Lydia: ‘My father is going to London.’ But, it seems like an anger induced decision, ‘his excessive distress will not allow him to pursue any measure in the best and safest way’, which is not the way a good, responsible parent should react. Especially, because Mr Bennet was partly to blame for the whole incident as he never gives enough parental attention to Lydia and agrees to send her to Brighton even after Elizabeth’s pleas to withdraw the offer, simply because ‘â€Å"We shall have no peace at Longbourn if Lydia does not go to Brighton.†Ã¢â‚¬â„¢ This shows that he was lazy and couldn’t be bothered to deal with Lydia in the house, so it was easier just to send her away at that point. In the long run, of course, it made things much more difficult but both parents don’t seem to learn from this terrible incident at all. Mrs Bennet is delighted and happy as soon as the marriage between Lydia and Wickham is almost confirmed and is completely ignorant of past grievances caused by Lydia: ‘She was disturbed by no fear for her felicity, nor humbled by any remembrance of her misconduct.’ It was almost as if there had been no scandal in the whole affair: ‘No sentiment of shame gave a damp to her triumph.’ Even the want of new clothes trumped the ignominy of the elopement: ‘She was more alive to the disgrace, which the want of new clothes must reflect on her daughter’s nuptials, than to any sense of shame at her eloping and living with Wickham, a fortnight before they took place.’ The effect on Mr Bennet is a little different as in the beginning, he is extremely guilty: ‘Who should suffer but myself? It has been my own doing, and I ought to feel it.’ But after being ‘rendered spiritless by the ill-success of all their endeavours,’ in London, he gives up and leaves Mr Gardiner to continue the search for Lydia, going back to his indifferent shell: ‘he naturally returned to all his former indolence.’ Although he feels no guilt doing that, one should think he would feel it after Mr Gardiner’s hard work pays off and he fixes a marriage between Lydia and Wickham, while he just lazed around. This does not happen though, instead, he feels pleasure: ‘That it would be done with such trifling exertion on his side, too, was another very welcome surprise.’ Finally, another aspect the elopement has an effect on, is the distant relations such as Mr Collins and Lady Catherine de Bourgh. Mr Collins writes a letter to the Bennet family about the elopement, portraying his harsh characteristics. ‘The death of your daughter would have been a blessing in comparison to this’, he writes selfishly, because at least that wouldn’t disgrace his household. He also mentions that all relations of the Bennet family will be disgraced, including Lady Catherine’s agreement to add more power: ‘This false step in one daughter, will be injurious to the fortunes of all others, for who, as Lady Catherine herself condescendingly says, will connect themselves with such a family.’ As a solution, he writes in a very unforgiving and non-Christian manner to banish Lydia: â€Å"throw off your unworthy child from your affection for ever, and leave her to reap the fruits of her own heinous offence.† He doesn’t change his views even after Lydia and Wickham’s marriage: ‘You ought to certainly forgive them as a Christian, but never admit them in your sight, or allow their names to be mentioned in your hearing.’ For Lady Catherine, however, the Bennet’s disgrace is a weapon as she tries to use it against Elizabeth, in warning her to keep off Mr Darcy since she hears of their relationship: ‘â€Å"I am no stranger to the particulars of your youngest sister’s infamous elopement†¦Are the shades of Pemberley to be thus polluted?†Ã¢â‚¬â„¢ Ironically, it has the inverse effect and her visit becomes the means of uniting Elizabeth and Darcy, as Elizabeth’s reluctance to rejecting him, gives him new encourag ement: ‘â€Å"It taught me to hope†¦had you been absolutely, irrevocably decided against me, you would have acknowledged it to Lady Catherine, frankly and openly.†Ã¢â‚¬â„¢ In conclusion, the importance of the elopement is only truly understood after experiencing the aftermath, as the immediate effects and late effects of the elopement vary greatly for most people. It also has a different effect on different characters. For Elizabeth and Darcy, and Jane and Bingley, it is like a blessing in disguise but for Mr and Mrs Bennet, and Lydia and Wickham, it fails to have any good effect on the situation or characters. Instead, it reveals their flaws to others. This is the same for Mr Collins as he is shown as unforgiving of the disgrace extended to his household, and Lady Catherine’s insolent side is unveiled. The elopement changes the whole story and most characters revel in the change, thanks to Mr Darcy, with exceptions such as Lady Catherine and Miss Bingley.